Nov 16 12 8:25 PM

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Indochino's come out with a higher quality line of shirts:


Not sure what to think.  I don't know if I'd pay that much for a shirt, but I'm curious as to what the real difference would be.

Kind of interesting that a lot of the shirts in the new line are very similar to ones in the old line, the mini pinstripe ones, the mini gingham, etc.  I don't know how smart that was as a business move, but maybe it's similar to selling a 16gb iPhone as well as a 32gb iPhone?  It'd be interesting to have someone buy one of each of a similar style and compare them.